Payday Lender Reviews are a great way to make a more informed comparison of payday providers. Listed below are reviews on UK payday loan companies. With the exception of the ones that have (BROKER) at the end, they are all direct payday lenders only and not payday brokers. Payday Loans are also known as Same Day Loans, Short-Term Loans, 30-Day Loans, Debit Card Loans, Payday Advances and even Online Cash Loans. Call them what you will, they are essentially an advance on your pay for a period of up to 30 days.