Cash Genie have been providing a payday loans service since 2009.
They have a secure application form and procedure on their website - as can be seen by the HTTPS in their address bar.
They will ID check you and also credit check you.
Should you fail ID checks they give you the option to send/fax in documents. Otherwise the procedure is completely online.
Cash Genie offer a free BACS (up to 3 working days) loan transfer service to your bank account and also have a same day loan transfer service costing £20 - this is quite expensive compared to most other payday lenders, although it is not the most expensive.
They do NOT charge an admin fee or any other hidden fees.
The finance charge of £30 for every £100 borrowed is typical amongst payday lenders in the UK.
Advantages: Cash Genie's minimum wage/salary requirement is one of the lowest in the payday loan sector at £500 per month (this is NET monthly income).
Cash Genie are relatively new to the market so they are more likely to accept you than long-time established payday lenders with less appetite for risk.