CASH CALL REVIEW - Payday Loans

Cash Call are a new (summer 2011) payday lender in the UK.
They have a secure application form and procedure on their website.
They will ID check you and also credit check you.
Cash Call offer you the option of a free BACS (up to 3 working days) loan transfer service. They also offer a same day loan transfer for £15 - not the cheapest but also not the most expensive for this industry.
The finance charge of £30 for every £100 borrowed over a 30 day period is cheaper than that of a typical payday lender in the UK.
Their loan period ranges from 7 to 35 days and interest is charged on a pro rata basis: £7 for 7 days; £35 for 35 days. If you only need a loan for 7 days then this is the cheapest available in the UK marketplace.
It is possible to rollover and extend a loan but at the discretion of CashCall and only if you repay the finance charges for the original loan period and the £15 faster payment fee where applicable (if it is your 2nd, 3rd, 4th, etc rollover then you would just pay the interest as you would have already paid the £15 faster payment fee on the first rollover). If you opted for BACS for the original loan, then you would just pay the interest.
Loan Extension must be requested before 5pm and 3 business days before due date.
Advantages: Cash Call are new to the market and so may have a higher acceptance rate than long-time established payday lenders.